Australian Grape & Wine Events Calendar


Barossa Valley Marketing Masterclass: What wine customers want

Date/Time
Date(s) - 24 Feb 2014
12:00 PM - 1:30 PM

Location
Peter Lehmann Wines

Website
http://www.gwrdc.com.au/barossa-valley-marketing-masterclass-what-wine-customers-want/

Organiser
GWRDC

RSVP dates
19/02/2014

Cost
$10.00 (incl. booking fee)

Contact Details
Abbey Flanagan
Phone: 08 8273 0500
Email: [email protected]

Event Region(s)
Barossa Valley

Category(ies)


Find out how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.

Using Australian and international examples, understand what attracts – and what turns off – potential purchasers.

Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, the Grape and Wine Research and Development Corporation (GWRDC) has secured him for the following masterclass session.

WHEN: Monday 24 February, 12:00 – 1:30pm

VENUE:
Peter Lehmann Wines – Eight Songs Room
Para Road
Tanunda, SA 5352

Lunch will be provided.

COST: $10.00 (incl. booking fee)

Purchase your ticket online

Bookings close Wednesday 19 February 2014.

CONTACT DETAILS: Abbey Flanagan, Communications Coordinator, GWRDC, 08 8273 0500 / [email protected]