Barossa Valley Marketing Masterclass: What wine customers want
Date(s) - 24 Feb 2014
12:00 PM - 1:30 PM
Peter Lehmann Wines
$10.00 (incl. booking fee)
Phone: 08 8273 0500
Email: [email protected]
Find out how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.
Using Australian and international examples, understand what attracts – and what turns off – potential purchasers.
Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, the Grape and Wine Research and Development Corporation (GWRDC) has secured him for the following masterclass session.
WHEN: Monday 24 February, 12:00 – 1:30pm
Peter Lehmann Wines – Eight Songs Room
Tanunda, SA 5352
Lunch will be provided.
COST: $10.00 (incl. booking fee)
Bookings close Wednesday 19 February 2014.
CONTACT DETAILS: Abbey Flanagan, Communications Coordinator, GWRDC, 08 8273 0500 / [email protected]