China Insights: Barossa Valley
Date(s) - 16 Apr 2014
8:00 AM - 10:00 AM
Phone: 08 8273 0500
Fax: 08 8373 6608
Email: [email protected]
How could you describe your wine to a Chinese consumer?
Are new consumers more interested in varieties or regions and what does this mean to you?
Please join us for breakfast where these questions will be explored.
GWRDC is currently funding research into the perceptions of Australian wine held by the Chinese consumer.
In 2013 we presented the first wave of information. This year, Drs Armando Corsi and Justin Cohen (Ehrenberg-Bass Institute for Marketing Science) will provide the latest findings and detail how this information can benefit your business.