China Insights: Mornington Peninula
Date(s) - 16 May 2014
8:00 AM - 10:00 AM
Merricks General Wine Store
Phone: 08 8273 0500
Fax: 08 8373 6608
Email: [email protected]
12 Mar 2014
China Insights: Mornington Peninsula
How could you describe your wine to a Chinese consumer?
Are new consumers more interested in varieties or regions and what does this mean for you?
Please join us for breakfast where these questions will be explored.
GWRDC is currently funding research into the perceptions of Australian wine held by the Chinese consumer.
In 2013 we presented the first wave of information. This year, Professor Larry Lockshin and Dr Justin Cohen (Ehrenberg-Bass Institute for Marketing Science) will provide the latest findings and detail how this information can benefit your business.