Australian Grape & Wine Events Calendar


China Insights: Mornington Peninula

Date/Time
Date(s) - 16 May 2014
8:00 AM - 10:00 AM

Location
Merricks General Wine Store

Website
http://www.trybooking.com/ENVJ

Organiser
GWRDC

RSVP dates
14/05/2014

Cost
$10.00

Contact Details
GWRDC
Phone: 08 8273 0500
Fax: 08 8373 6608
Email: [email protected]

Event Region(s)
Mornington Peninsula

Category(ies)


12 Mar 2014

China Insights: Mornington Peninsula

How could you describe your wine to a Chinese consumer?

Are new consumers more interested in varieties or regions and what does this mean for you?

Please join us for breakfast where these questions will be explored.

GWRDC is currently funding research into the perceptions of Australian wine held by the Chinese consumer.

In 2013 we presented the first wave of information. This year, Professor Larry Lockshin and Dr Justin Cohen (Ehrenberg-Bass Institute for Marketing Science) will provide the latest findings and detail how this information can benefit your business.