Australian Grape & Wine Events Calendar

McLaren Vale Marketing Masterclass: What wine customers want

Date(s) - 25 Feb 2014
12:00 PM - 1:30 PM

Penny's Hill Winery



RSVP dates

$10.00 (incl. booking fee)

Contact Details
Abbey Flanagan
Phone: 08 8273 0500
Email: [email protected]

Event Region(s)
McLaren Vale

Category(ies) No Categories

Find out how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.

Using Australian and international examples, understand what attracts – and what turns off – potential purchasers.

Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, the Grape and Wine Research and Development Corporation (GWRDC) has secured him for the following masterclass session.

WHEN: Tuesday 25 February, 12:00 – 1:30pm

Penny’s Hill Winery
281 Main Road
McLaren Vale SA 5171

Lunch will be provided.

COST: $10.00 (incl. booking fee)

Purchase your ticket online

CONTACT DETAILS: Abbey Flanagan, Communications Coordinator, GWRDC, 08 8273 0500 / [email protected]