McLaren Vale Marketing Masterclass: What wine customers want
Date(s) - 25 Feb 2014
12:00 PM - 1:30 PM
Penny's Hill Winery
$10.00 (incl. booking fee)
Phone: 08 8273 0500
Email: [email protected]
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Find out how to use your brand, your cellar door and your region to effectively engage with the people who should buy your wine.
Using Australian and international examples, understand what attracts – and what turns off – potential purchasers.
Professor Ulrich Orth is an international expert in wine marketing, wine business, tourism and consumer behaviour related to design and brands. On a flying visit to Australia, the Grape and Wine Research and Development Corporation (GWRDC) has secured him for the following masterclass session.
WHEN: Tuesday 25 February, 12:00 – 1:30pm
Penny’s Hill Winery
281 Main Road
McLaren Vale SA 5171
Lunch will be provided.
COST: $10.00 (incl. booking fee)
CONTACT DETAILS: Abbey Flanagan, Communications Coordinator, GWRDC, 08 8273 0500 / [email protected]