Australian Grape & Wine Events Calendar

AWRI Webinar: Thinking outside the bottle: Insights on how Chinese consumers choose wine

Date(s) - 3 Dec 2013
11:30 AM - 12:30 PM

Event Region(s)



Patricia Williams


This webinar will help you to understand how information about Australia and label attributes can influence Chinese consumers of imported wine to choose and re-purchase Australian wine. Extensive wine usage and attitudes data will also be presented. The outcomes of the study will assist wine companies and industry bodies in decisions regarding the most efficient and effective avenues to increase sales of Australian wines in China.


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Further information

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